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Alan G. Hassenfeld, Last Founding-Family Leader of Hasbro, Dies at 76

His passing closes a century of family governance at Hasbro, highlighting his enduring impact on children’s health and rights.

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Overview

  • Hasbro confirmed on July 9 that Alan G. Hassenfeld died at age 76, and CEO Chris Cocks issued a statement mourning his legacy of compassionate leadership.
  • With his death and last year’s departure as chairman emeritus, the Hassenfeld family’s direct stewardship of the company founded in 1923 has come to an end.
  • Hassenfeld served as Hasbro’s chief executive officer from 1989 to 2003 and remained emeritus chairman until 2024, guiding the expansion of signature brands like Monopoly and G.I. Joe.
  • He was a founding benefactor of Hasbro Children’s Hospital in Providence and launched the Hassenfeld Family Initiative in 2008 to champion women’s rights and child welfare.
  • Under his guidance, Hasbro evolved from a regional textile remnant seller into the world’s second-largest toy maker, headquartered in Pawtucket, Rhode Island.