Overview
- Beginning mid-February 2026, in-seat pen-and-paper cards will be removed and all food and drink orders must be placed via a QR code on patrons’ phones during screenings.
- Management says disruption rules will not change, with staff instructed to eject guests who use phones for anything other than the ordering page.
- Executives frame the shift as a way to cut late check drops and speed service, with CEO Michael Kustermann calling the model more efficient.
- Alamo outlines support measures including a Request Service button, nearby staff assistance, theater Wi‑Fi, and greeters to help guests without smartphones.
- Organized blowback includes an online petition with hundreds of signatures, threats to cancel subscriptions, and some regulars saying they will move their business to competitors such as Santikos.