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Alameda’s Feel Good Bakery to Close Both Locations Oct. 31

Management has not explained the decision despite requests for comment.

Overview

  • The shutdown covers the bakery’s outposts at Alameda Marketplace and the Encinal Shopping Center, according to a notice posted in stores and online.
  • Online and preorder sales have been halted, with existing preorders set to be refunded as part of the wind-down.
  • The business says remaining items will be sold on a first-come, first-served basis through the final day.
  • Founded in 2004, the bakery operated for about two decades and became known for French-style breads, whole-grain and sourdough loaves, cakes, and laminated pastries such as kouign-amann and stuffed croissants.
  • Customers and neighboring bakers expressed regret at the closure, calling the bakery a longstanding fixture in the Alameda food community.