Overview

• Williams officially inked a marquee NIL contract with Nike on July 18 as he prepares for his sophomore season at Alabama.
• He follows Colorado quarterback Shedeur Sanders as the only other college football athlete to land a deal with Nike.
• Last season the Tuscaloosa native was a freshman All-American and earned All-SEC coaches first-team honors after leading the Crimson Tide with 865 receiving yards and eight touchdowns.
• Williams said the swoosh has always felt like the best fit for him and his family as he joins household names such as LeBron James and Simone Biles.
• His signing underscores the surge in corporate investment in college sports since the NCAA’s 2021 policy change on name, image and likeness.