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Al Ittihad Appoints Sergio Conceicao as Head Coach on Two-Year Deal

The hire brings Porto title-winning experience to a team three points off the Saudi Pro League lead.

Soccer Football - Serie A - AC Milan v Fiorentina - San Siro, Milan, Italy - April 5, 2025 AC Milan coach Sergio Conceicao REUTERS/Daniele Mascolo
Sergio Conceicao is the fourth Portuguese coach to take charge of Saudi side Al Ittihad

Overview

  • Al Ittihad announced the appointment on Wednesday with a social media video titled “The King Rules the Game,” featuring Conceicao saying, “Victory is not a choice.”
  • He succeeds Laurent Blanc, who was dismissed after a 2-0 defeat late in September ended a 14-month tenure.
  • The club sits third in the Saudi Pro League, trailing leaders Al-Nassr by three points.
  • Conceicao previously led Porto for seven seasons, winning the Portuguese league three times.
  • He is the fourth Portuguese to manage Al Ittihad, following a lineage that includes current West Ham boss Nuno Espirito Santo.