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Akshay Kumar Backs 3-Month Theatrical-to-OTT Window, Rebuts Aamir Khan’s Six-Month Push

He frames the window as a fairness issue for platforms that buy digital rights.

Overview

  • In a new interview with ABP Live, Akshay Kumar said a three-month post-theatrical window is reasonable and called a six-month gap too long because streamers pay for digital rights and need returns.
  • He noted the current norm of roughly eight weeks has shortened since the pandemic and argued for a modest extension rather than a half-year delay.
  • Kumar criticized producers who accept OTT money yet blame streaming for box-office declines, urging more scrutiny of film quality.
  • His stance counters Aamir Khan’s call for a minimum six-month window intended to bolster cinema attendance.
  • Khan is simultaneously testing an alternative model by releasing Sitaare Zameen Par as a Rs 100 pay-per-view on his YouTube channel after declining reported ₹100–125 crore OTT offers.