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Akron Lets Season-Ticket Holder Help Script Opening Drive

The one-time promotion aims to deepen fan engagement by boosting season-ticket sales through a random drawing with referral entries.

Overview

  • Akron announced the promotion Tuesday, Aug. 4, and will pick a winner by random drawing on Aug. 19 with every season ticket counting as one entry and extra entries for successful referrals.
  • The winning season-ticket holder will meet privately with head coach Joe Moorhead during the week of the Sept. 12 home opener to help script the team’s opening offensive drive while the coaching staff retains final control.
  • Athletic director Dr. Andrew T. Goodrich framed the sweepstakes as a way to give a loyal fan “a seat at the table” and to bring supporters closer to the program.
  • The announcement drew national coverage and viral social-media reaction with fans joking about unusual play calls, and reporters said the buzz appears to have driven immediate ticket interest.
  • Season tickets cost roughly $75 to $181 depending on location and the rare Division I promotion could become a model for other teams if it translates into sustained increases in sales and game attendance.