Overview
- The new Cask Series is now on sale in Mumbai at Rs 6,409, with a phased expansion to other metros and plans to reach Haryana, Uttar Pradesh, Goa and Chandigarh in November.
- GlenJourneys says it is targeting about 20% of India’s single malt segment within two years and 10,000 cases in Maharashtra in the current financial year.
- Before the India entry, the brand tested a 600-bottle Pioneer Edition overseas and claims it sold out, though reports differ on that release’s price point.
- Co-founder Moksh Sani frames quality as the differentiator and says the label has already won two gold awards, with Indian-market expressions finished in rum, bourbon and sherry casks.
- The company is leaning on Cartel Bros’ distribution footprint and will navigate tight advertising rules by building visibility through barware and other brand extensions in a crowded category.