Overview
- He will begin work on February 1, 2026.
- The club formalized the signing at the Johan Cruyff Arena after the match against Go Ahead Eagles, following a verbal agreement reached in late December in Barcelona.
- His appointment fills the vacancy that followed Alex Kroes offering his position after coach John Heitinga was dismissed in November.
- Ajax CEO Menno Geelen said Cruyff was chosen after an exhaustive process and emphasized his capacity to perform at the highest level and to bridge the academy-to-first-team pathway.
- This will be Cruyff’s first professional post in the Netherlands, building on sporting-director roles at Maccabi Tel Aviv and Barcelona and a recent advisory stint with Indonesia’s federation.