Overview

• The Pink A'ura edition of A'ja Wilson's Nike A'One sneakers sold out online in under five minutes on May 6, 2025.
• A restock of the Pink A'ura shoes is confirmed for May 8 at Nike stores and retail partners, ensuring more fans can purchase the in-demand footwear.
• Additional A'One colorways, including the OG Pearl and Blue Indigo Girl editions, are scheduled for release on May 15, continuing the product rollout strategy.
• Nike launched a cinematic ad campaign directed by Jenn Nkiru and Malia Obama, celebrating Wilson's legacy, community, and girlhood.
• The A'One sneakers retail for $110 for adults and $90 for kids, reflecting an accessible price point for a broad audience.