Overview

• Las Vegas Aces star A’ja Wilson has agreed to a six-year contract extension with Nike, described as one of the most lucrative shoe deals for a women’s basketball player.
• Wilson’s upcoming signature shoe, the Nike A’One, is scheduled for release in spring 2025, ahead of the next WNBA season.
• The deal positions Wilson among Nike’s top female athletes, alongside Caitlin Clark, JuJu Watkins, and Sabrina Ionescu, who have also signed high-profile contracts with the brand.
• Wilson recently became the first WNBA player to score 1,000 points in a single season and was unanimously named MVP for the third time in 2024.
• Nike’s investment in Wilson reflects the growing popularity of women’s basketball, with record-breaking WNBA viewership and increased focus on female athlete endorsements.