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Aishwarya Rai Challenges Social Media Metrics in L’Oréal Paris Campaign

Aishwarya Rai reframes the brand’s ‘Because You’re Worth It’ mantra to warn that online approval can undermine intrinsic self-worth

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Overview

  • In the new Lessons of Worth video, Rai questions reliance on likes, comments and posts as measures of personal value and urges viewers to affirm their worth from within.
  • She cautions that social media exerts pressures akin to social scrutiny and describes its influence on young minds as a matter of grave concern.
  • The film is the latest installment in L’Oréal Paris’s global Lessons of Worth series that adapts its iconic tagline for contemporary digital challenges.
  • Fans responded positively online, praising her advocacy of self-confidence and lauding the campaign’s empowering message.
  • The release follows her roles in Mani Ratnam’s Ponniyin Selvan films, notes her lack of upcoming projects and recalls her recent public appearance with husband Abhishek Bachchan and daughter Aaradhya after split rumours.