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37m ago

Aishwarya Rai Bachchan Fronts New L’Oréal Paris Film Urging Inner Worth Over Social Media

L’Oréal Paris positions the digital installment to address social media’s toll on Indian women’s self-esteem.

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Aishwarya Rai Bachchan Doesn't Seek Social Media Validation To Feel 'Worthy': As Mother, It's A Grave Concern

Overview

  • Released on August 18, the Lessons of Worth video shows Rai Bachchan saying she will not let likes or comments decide her value.
  • She calls the influence of platforms on young minds “a matter of grave concern” and urges viewers to look inward, declaring that “worth is innate.”
  • L’Oréal Paris India’s general manager, Dario Zizzi, says many Indian women’s self-worth is harmed by social media and frames the film as a response to that pressure.
  • The piece is part of the brand’s global ambassador-led series, which has featured testimonials from figures including Viola Davis, Kate Winslet, and Helen Mirren.
  • Early reaction online is positive, with fans praising the message and Rai Bachchan’s delivery.