AI's 'Intention Economy' Could Manipulate Decisions and Sell User Intent Data

Researchers warn of a new marketplace where AI tools predict, influence, and monetize human intentions using psychological and behavioral data.

A University of Cambridge study highlights the emergence of an 'intention economy,' where AI tools predict and influence human decisions for profit.
AI assistants like chatbots and digital tutors could use intimate psychological data to manipulate users' behavior and steer decisions in real-time.
Companies may monetize user intent by selling behavioral and psychological profiles to advertisers, creating a marketplace for 'digital signals of intent.'
The study raises concerns about the potential impact on free elections, market competition, and personal autonomy if such practices go unregulated.
Researchers cite examples of AI advancements, such as Meta's Cicero and Apple's 'App Intents,' as early steps toward this new economic model.