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2mo ago

Airtel Rolls Out Free One-Year Perplexity Pro to 360 Million Customers

Claimable through the Airtel Thanks app until January 2026, the promotion has propelled Perplexity to the top of India’s App Store rankings.

Airtel users can avail this offer by logging in to their respective accounts in the Airtel Thanks app.
To snapshot the costs involved, Perplexity’s Pro subscription is priced at ₹19,900 per year, while Google charges ₹19,500 for their AI Pro plan. (Official images)
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Overview

  • Airtel’s entire 360 million subscriber base—covering prepaid and postpaid mobile, fixed broadband and DTH—can claim the free one-year Pro subscription
  • Customers must activate the offer in the Airtel Thanks app by January 17, 2026 to gain access through Perplexity’s platform
  • Pro features include up to 300 AI searches per day, choice of premium models such as GPT-4.1, Gemini and Claude, file uploads with instant analysis, image generation and creative Labs
  • Following the July 17 launch, Perplexity topped India’s App Store charts as users flocked to redeem their complimentary subscriptions
  • The initiative represents the first large-scale Gen-AI bundle by an Indian telco and underscores a broader industry pivot toward utility-driven AI services