Overview
- Airtel’s entire 360 million subscriber base—covering prepaid and postpaid mobile, fixed broadband and DTH—can claim the free one-year Pro subscription
- Customers must activate the offer in the Airtel Thanks app by January 17, 2026 to gain access through Perplexity’s platform
- Pro features include up to 300 AI searches per day, choice of premium models such as GPT-4.1, Gemini and Claude, file uploads with instant analysis, image generation and creative Labs
- Following the July 17 launch, Perplexity topped India’s App Store charts as users flocked to redeem their complimentary subscriptions
- The initiative represents the first large-scale Gen-AI bundle by an Indian telco and underscores a broader industry pivot toward utility-driven AI services