Airtel Launches AI-Powered Spam Detection Tool in India

The network-based solution, auto-activated for all users, aims to combat the country's pervasive spam calls and messages problem.

Airtel's new AI-powered tool automatically identifies and detects spam calls and messages in real-time.
The solution is free and requires no app download or subscription, activating by default for all Airtel users.
Developed in-house, the proprietary algorithm analyzes various parameters like call frequency and duration to flag suspicious activity.
The system processes 1.5 billion messages and 2.5 billion calls daily, identifying 100 million potential spam calls and 3 million spam SMS messages each day.
Beyond spam detection, the AI system scans SMS content for malicious links and detects anomalies such as frequent IMEI changes.