Overview

• Airtel's new AI-powered tool automatically identifies and detects spam calls and messages in real-time.
• The solution is free and requires no app download or subscription, activating by default for all Airtel users.
• Developed in-house, the proprietary algorithm analyzes various parameters like call frequency and duration to flag suspicious activity.
• The system processes 1.5 billion messages and 2.5 billion calls daily, identifying 100 million potential spam calls and 3 million spam SMS messages each day.
• Beyond spam detection, the AI system scans SMS content for malicious links and detects anomalies such as frequent IMEI changes.