Overview
- Multiple outlets reported Wednesday and Thursday that Amazon priced the AirTag 2 four‑pack at about $69–$70 and the single tag at a new low of $23, matching or setting all‑time lows.
- The four‑pack breaks down to roughly $17–$17.50 per tag, making it the best per‑unit value for households and easy multi‑gift purchases.
- Apple’s second‑generation AirTag adds a newer Ultra Wideband chip that extends Precision Finding by about 1.5x and a speaker about 50% louder, improvements outlets say make everyday locating easier.
- Buyers should note trade‑offs: AirTag 2 requires an iPhone or iPad (iOS 26+) for setup and full features, Precision Finding works on recent Apple Watch models, and Amazon orders do not include Apple’s free engraving.
- These price moves are part of Amazon’s early Black Friday slate and coverage suggests prices are unlikely to fall much further before Black Friday proper, so shoppers weighing coverage versus a single tag may want to act now.