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AirPods Pro 3 Fall to $199 as Holiday Price War Intensifies

Retailers are undercutting earlier holiday lows through rapid price-matching that has spilled into discounts across Apple’s lineup.

Overview

  • The third-generation earbuds hit a record low of $199 at Amazon and Walmart, a $50 cut from list and $20 below Black Friday.
  • Walmart initiated the $199 drop on Dec. 11 and Amazon matched hours later, while Best Buy and Target were still showing $219.99 during the initial wave.
  • Key updates on the Pro 3 include stronger active noise cancellation, longer battery life, foam‑infused tips, Live Translate, and a built‑in heart‑rate sensor.
  • AirPods deals broadened, with AirPods 4 with ANC back to $99 at Amazon and AirPods 4 as low as $74 at Walmart, though some listings note delivery slipping past Christmas.
  • Wider Apple promotions remain active, including Apple Watch Series 11 at $100 off and Best Buy’s 3‑day doorbusters putting the 13‑inch M4 MacBook Air $250 off with a $25 gift card, with availability fluctuating.