Airbnb's Colosseum Gladiator Experience Faces Backlash in Rome

A partnership between Airbnb and the Colosseum Archaeological Park for a promotional gladiator event has drawn criticism from locals and officials.

Airbnb is organizing mock gladiator fights at the Colosseum to promote the release of 'Gladiator II,' sparking local opposition.
The event, scheduled for May 2025, will allow selected participants to engage in staged battles wearing replica armor.
Critics argue the initiative trivializes the Colosseum's historical significance and contributes to the commodification of cultural heritage.
Airbnb has donated $1.5 million to the Colosseum Archaeological Park for conservation efforts, which is part of their collaboration.
Local housing activists express concerns about Airbnb's impact on Rome's housing market and the broader issue of overtourism.