Overview

• The one-day Seventeen Airbnb Experience in Seoul’s Hannam neighborhood gave 60 preselected fans the chance to customize baseball jackets, record songs and meet the K-pop group in person.
• Announced during CEO Brian Chesky’s final stop on his global ’2025 Summer Upgrade’ tour, the event marks the debut of Airbnb’s new Originals lineup.
• Airbnb is broadening its platform beyond lodging with Airbnb Services, an on-demand feature for hiring chefs, photographers, makeup artists and massage professionals, alongside enhanced Experiences.
• Chesky praised his stay in a traditional Korean hanok as one of his favorite Airbnb accommodations, highlighting the company’s diverse travel offerings.
• Following a 20 percent surge in Korea bookings last year, Airbnb plans to roll out Seventeen-themed programs in other major cities worldwide.