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Airbnb Pilots In-App Instacart Grocery Ordering for Guest Stays

The trial gauges interest in kitchen stocking within Airbnb’s Services expansion.

Overview

  • Airbnb confirmed a January pilot with Instacart that lets guests order groceries before or during a stay from within the Airbnb app.
  • Participation is limited to invited hosts in Phoenix, Orlando and Los Angeles, according to an Airbnb help page.
  • Hosts who receive and put away pre-delivered groceries earn $25 per completed order plus a $100 bonus for their first order.
  • Guests can place pre-arrival orders up to three weeks ahead of check-in to have kitchens stocked on arrival.
  • The integration extends Airbnb Services, which CEO Brian Chesky has framed as a significant revenue opportunity, with Bloomberg first reporting the pilot and TechCrunch publishing Airbnb’s confirmation.