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Airbnb Expands to Services and Celebrity Experiences in Major Business Shift

The platform now offers on-demand local services and exclusive experiences across 260 cities, marking a significant pivot beyond accommodations.

AirBnb bietet zukünftig Service rund um den Urlaub
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Airbnb App auf einem Smartphone.

Overview

  • Airbnb has launched a new Services and Experiences category in 260 cities, offering options like massages, hair styling, and private chefs.
  • The platform introduces 'Airbnb Originals,' featuring celebrity-led experiences such as time with Patrick Mahomes and Sabrina Carpenter.
  • The revamped app integrates these offerings, recommending nearby services and experiences after a booking or for local users.
  • Providers are vetted based on expertise and reviews, with Airbnb charging a 15% commission on services and 20% on experiences.
  • This move aims to diversify Airbnb's revenue streams and position it as a comprehensive marketplace for local services and activities.