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Airbnb Expands Into Services and Experiences With Major App Overhaul

The platform now integrates stays, in-home services, and curated activities into a unified travel companion, available in hundreds of cities worldwide.

A phone showing the new Airbnb app, next to a photo of horseback riding through four hidden temples of the Inkas - Cusco, Peru - 2025 Summer Release
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Overview

  • Airbnb launched its Services feature, offering in-home amenities like chef-cooked meals, massages, and personal training in 260 cities, with providers vetted for professional credentials.
  • The revamped Airbnb Experiences spans 650 cities and introduces 'Airbnb Originals,' exclusive activities hosted by celebrities such as Megan Thee Stallion and Patrick Mahomes.
  • The redesigned app consolidates bookings for stays, services, and experiences, providing personalized itineraries and real-time recommendations for travelers.
  • Guests can book services and experiences even without staying at an Airbnb property, making the platform accessible for local use as well.
  • This expansion positions Airbnb to compete directly with hotels and travel platforms like Expedia, combining home rental flexibility with full-service hospitality.