Air New Zealand Unveils New Uniforms Blending Regal Design with Maori Heritage

The uniforms, designed by Emilia Wickstead and Maori artist Te Rangitu Netana, mark a sophisticated rebranding effort and will enter staff trials next month.

• Air New Zealand revealed its new uniforms at an Auckland ceremony, featuring a regal purple aesthetic and culturally significant Maori motifs.
• The designs were created by Emilia Wickstead, a New Zealand-born designer favored by Princess Catherine and Naomi Watts, in collaboration with Maori tattoo artist Te Rangitu Netana.
• Key design elements include a tui-inspired collar, feather-print linings, and embroidered kiwi feathers, blending modern sophistication with traditional symbolism.
• The new uniforms replace outdated Kiwi-ana tropes and introduce culturally inclusive features like the ie faitaga, a traditional Samoan wrap skirt.
• Staff trials for the uniforms begin next month, with a full rollout planned for next year, signaling a major step in the airline's rebranding strategy.

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