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Air India Dreamliner Crash in Ahmedabad Kills 241 as KidZania Ad Eerily Mirrors Disaster

KidZania has suspended its aircraft-themed ad campaign in response to the tragedy

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Overview

  • Flight AI171’s Boeing 787 Dreamliner bound for London Gatwick crashed into a building seconds after taking off from Ahmedabad on June 12, killing 241 of 242 people on board
  • Thursday’s Mid-Day newspaper front page ran a KidZania advertisement showing an Air India jet emerging from a building facade just hours before the real-life catastrophe
  • KidZania India says the illustration is a standard design for its Aviation Academy, part of a pre-planned summer campaign submitted before the crash
  • Air India has offered its deepest condolences, set up a dedicated hotline and dispatched support teams to assist victims’ families
  • The Directorate General of Civil Aviation has opened a formal probe into the crash with findings expected in the coming weeks