Air France, Lufthansa, and Etihad Ads Banned for Misleading Environmental Claims

The Advertising Standards Authority rules airlines' claims of offering sustainable and environmentally friendly travel are untrue.

The Advertising Standards Authority (ASA) has banned advertisements from Air France, Lufthansa, and Etihad for misleading consumers about the airlines' environmental impact.
The airlines' ads suggested they offered a sustainable and environmentally friendly way to travel, which the ASA ruled was not true.
Lufthansa and Etihad have removed the ads, while Air France did not provide a substantive response to the ASA's investigations.
The ASA uses an AI system to identify potential rule-breaking advertisements.
This is not the first time these airlines have been scrutinized for 'greenwashing', a practice where companies overstate their environmental friendliness.