Overview
- On June 3, Air Canada operated its first flight staffed entirely by crew members identifying as 2SLGBTQIA+ to mark Pride Month.
- The airline published a 90-second video lauding its commitment to inclusivity and equality in both air and ground operations.
- Shortly after posting on X, Air Canada disabled comments on the announcement due to a surge of negative reactions.
- Detractors questioned whether emphasizing sexual and gender identity undermines the focus on aviation expertise and safety.
- This effort builds on Air Canada’s earlier diversity measures, including its 2019 shift to gender-neutral greetings onboard.