Overview
- The expansion now includes Mexico and Caribbean routes and covers flights operated by Air Canada, Air Canada Rouge and Air Canada Express where beverage service is offered.
- Air Canada cites a September 1 start date for the systemwide offer, though some reports describe an October 1 rollout or a permanent shift from a prior trial.
- Complimentary options include beers like Molson Canadian and Creemore Springs, Paul Mas red and white wines, TWIGZ pretzels, Leclerc Célébration cookies and new MadeGood morning bars.
- Heineken 0.0 has been added, with coverage noting Air Canada as the only North American carrier serving a non‑alcoholic beer inflight and the only North American legacy airline with free alcohol in economy on all routes.
- Executives pitch the move as product differentiation against competitors such as Porter and link it to broader upgrades including an expanded Bistro menu and free Wi‑Fi sponsored by Bell.