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Aimee Lou Wood to Lead Marks & Spencer’s 2025 Christmas Advert in Seven-Figure Deal

Filming starts this month on the heels of M&S’s record £875.5m profit to sharpen its festive advertising push.

Overview

  • Wood’s signing is reported to be valued in the seven-figure range, reflecting M&S’s commitment to high-profile celebrity endorsements.
  • Production on the six-part Christmas advert series begins later this month, with the campaign slated to air from November.
  • The 31-year-old Stockport native first garnered attention in Netflix’s Sex Education before earning acclaim in HBO’s The White Lotus Season 3.
  • Marks & Spencer revealed pre-tax profits of £875.5 million for the year to March, marking its strongest result in over 15 years.
  • Rivals including John Lewis and Lidl will face intensified competition as M&S leverages its marketing investment for the festive season.