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AI Tools Redefine Global Election Campaigns

As the 2024 election cycle heats up, AI technologies are being harnessed for both innovative campaigning and safeguarding against disinformation.

A voter casts his ballot in the 2024 Maryland Primary election in Chester, Maryland, on May 14.
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Overview

  • AI chatbots and automated voter-targeting tools are being employed to reach and engage voters.
  • Political campaigns worldwide are experimenting with AI-generated content to overcome language barriers and tailor messages.
  • Deepfake detection tools are being developed to protect election integrity, though their effectiveness remains uncertain.
  • Tech companies have pledged to safeguard elections, but concerns persist about their ability to manage AI-related risks.
  • Experts argue that while AI can enhance campaigns, it also poses challenges in distinguishing genuine content from forgeries.