Overview

• Microsoft is introducing AI-generated buying guides, review summaries, and price matching to Bing and Edge.
• The new features act as personal shoppers by providing recommendations and comparisons from across the web.
• Bing chatbot provides review summaries to inform purchases when browsing on Edge.
• Buying guides offer product suggestions, specs, and purchasing options generated by AI.
• Microsoft’s price-matching feature compares prices and offers refunds if the price of an item drops after purchase.