AI Tool 'Demandsens' Aims to Transform Book Sales Predictions

Media Control plans to launch a machine-learning-based system in early 2025 to provide precise book sales forecasts for publishers and retailers.

The 'Demandsens' tool, developed by Media Control in collaboration with BearingPoint, uses AI to analyze vast datasets, including sales, returns, preorders, and social media trends.
The system processes five billion data points in just 1.3 seconds and boasts a reported accuracy rate of up to 99% for certain categories during testing.
Publishers and booksellers are expected to benefit from improved inventory management and reduced returns, though concerns about its impact on market diversity have been raised.
Media Control's extensive database, covering 9,000 sales locations and 88% of the German book market, underpins the tool's predictive capabilities.
While some industry players are cautious or skeptical, experts suggest the tool could help identify regional trends and emerging reader interests, potentially enhancing sustainability in book distribution.