AI Startup Perplexity Secures $500 Million, Valuing Company at $9 Billion

Backed by Jeff Bezos, Perplexity aims to challenge AI leaders despite facing legal battles over content usage.

Perplexity's valuation has surged from $520 million to $9 billion within a year, driven by strong investor interest.
The latest funding round is led by Institutional Venture Partners, raising $500 million for the AI search startup.
Perplexity is competing against major players like Google and OpenAI in the AI-powered search engine market.
The company faces legal challenges from media giants like News Corp and The New York Times over alleged content misuse.
Perplexity has introduced a revenue-sharing model with publishers to address concerns over content usage.