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AI Stan Lee Avatar Debuts at L.A. Comic Con With Real-Time Fan Q&A

Organizers say the AI avatar draws only on Lee’s archived words under strict guardrails.

Attendees take selfies in front of an AI hologram of comic book writer Stan Lee projected into a Proto Epic device during L.A. Comic Con in Los Angeles, California, U.S., September 26, 2025. REUTERS/Mario Anzuoni
Attendees interact with an AI hologram of comic book writer Stan Lee projected into a Proto Epic device during L.A. Comic Con in Los Angeles, California, U.S., September 26, 2025. REUTERS/Mario Anzuoni
Chris DeMoulin, CEO of L.A. Comic Con, speaks in front of an AI hologram of comic book writer Stan Lee projected into a Proto Epic device during L.A. Comic Con in Los Angeles, California, U.S., September 26, 2025. REUTERS/Mario Anzuoni
Attendees interact with an AI hologram of comic book writer Stan Lee projected into a Proto Epic device during L.A. Comic Con in Los Angeles, California, U.S., September 26, 2025. REUTERS/Mario Anzuoni

Overview

  • The interactive display opened on the convention floor as a paid attraction during L.A. Comic Con’s Sept. 26–28 run at the Los Angeles Convention Center.
  • The 1,500-square-foot booth lets attendees ask questions in real time, with the avatar responding conversationally and addressing fans by name.
  • Tickets cost $15 through the convention website, according to event materials and coverage from local and trade outlets.
  • Built by Proto Hologram and Hyperreal as an avatar rather than a traditional hologram, the system is trained on decades of recordings, interviews and Stan’s Soapbox columns.
  • Project leaders highlight response guardrails and authorization from Stan Lee Universe, as online critics question the posthumous use, including comments calling it “dystopian.”