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2h ago

AI Stan Lee Avatar Debuts at L.A. Comic Con, Offering Paid Fan Q&As

The paid exhibit runs on a guardrailed language model trained on decades of recordings under authorization from Stan Lee Universe.

Attendees take selfies in front of an AI hologram of comic book writer Stan Lee projected into a Proto Epic device during L.A. Comic Con in Los Angeles, California, U.S., September 26, 2025. REUTERS/Mario Anzuoni
Attendees interact with an AI hologram of comic book writer Stan Lee projected into a Proto Epic device during L.A. Comic Con in Los Angeles, California, U.S., September 26, 2025. REUTERS/Mario Anzuoni
Chris DeMoulin, CEO of L.A. Comic Con, speaks in front of an AI hologram of comic book writer Stan Lee projected into a Proto Epic device during L.A. Comic Con in Los Angeles, California, U.S., September 26, 2025. REUTERS/Mario Anzuoni

Overview

  • The Stan Lee Experience operates in a 1,500‑square‑foot enclosed booth on the convention floor, where attendees can ask the avatar questions in real time.
  • Proto Hologram and Hyperreal built the installation, which functions as an avatar or telepresence rather than a true hologram displayed in a Proto device.
  • Organizers say the model draws on Lee’s interviews, writings and appearances with restrictions to keep responses in character and away from off‑topic subjects.
  • Live demonstrations showed the avatar addressing fans by name and answering questions about Marvel themes, including choosing Spider‑Man when asked who could save the world today.
  • Admission to the attraction is $15 plus fees via the L.A. Comic Con website, and early online reactions include criticism from some fans who find posthumous AI likenesses unsettling.