Overview

• Microsoft Research’s July 22 analysis used about 200,000 Bing Copilot conversations to build an “AI applicability” index that ranks 40 occupations by how readily tasks can be assisted or automated.
• A Thomson Reuters report finds only 22% of companies have a visible GenAI strategy, and those with a plan are 3.5 times more likely to realize critical benefits.
• PageGroup and WeWork report that just 6% of workers who use AI do so because of employer policy, with experts warning of security risks and estimating up to 240 hours per worker per year could be freed for higher‑value tasks.
• PwC and Randstad data cited in regional reporting indicate faster salary growth in AI‑exposed sectors, with AI‑skilled employees often earning about 25% more than peers in similar roles.
• Agencies and marketers are deploying AI to deliver more with tighter budgets while keeping human oversight and originality central, and new free online courses from Nuclio aim to help non‑technical professionals adopt the tools.