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AI Recasts SaaS Around Vertical, AI-First Products

Capital now chases sector-specific AI tools, with incumbents using data control to maintain leverage.

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Overview

  • Billions in venture capital are moving from traditional SaaS to AI platforms and startups.
  • The long era of incremental SaaS features is giving way to AI-first reinvention, with smaller vendors outside the system of record expected to be replaced.
  • Incumbents such as Microsoft, Salesforce and Oracle hold an advantage as systems of record and are positioned to buy promising AI startups.
  • Founders face a credibility gap in long enterprise sales cycles, so success now depends on stronger go-to-market as much as product quality.
  • New vertical opportunities are emerging in healthcare, legal, financial services and supply chain, with healthcare projected to reach $74.74 billion by 2030.