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AI Moves Into Daily Sales Work as Brazilian Firms Make It a 2025 Priority

Companies now treat it as a strategic priority, reshaping governance, security, hiring.

Overview

  • An Agendor survey of 1,031 Brazilian B2B sales professionals in Q2 2025 finds AI embedded in daily routines, with 82% expecting productivity gains.
  • Respondents most often use AI for prospect research (37.92%), proposal generation (30.36%) and email follow‑ups (28.71%), and 52.38% foresee automation of operational tasks within two years.
  • Bain & Company reports 67% of organizations in Brazil rank AI as a strategic priority for 2025, with about 25% already running at least one implemented use case, up from 12% in 2024.
  • Global data compiled by Stanford from McKinsey and other studies show corporate adoption surged in 2024 and productivity gains typically range from roughly 10% to 45%, with examples such as +14.2% in customer service throughput and +26.1% faster coding.
  • Companies are adding roles like Chief AI Officer, model auditors and data ethicists, while a Check Point Research report notes a 21% rise in attempted cyberattacks in Q2 2025 and analysts stress education and fiscal responsibility to spread the benefits.