Overview

• Indeed’s post‑ChatGPT analysis finds mobile developer postings down 70% while demand rises for AI architects and data‑center technicians, with core enterprise software roles holding steady.
• Spanish campuses are adding AI across curricula, including a new interuniversity master’s from UPC‑URV‑UB, UNIR’s 60‑credit program, UAM’s Language and AI master’s, UAB’s AI and digital law, and UOC and Carlos III undergraduate modules.
• Student uptake is widespread—CYD reports 89% use AI tools—but only 34% say they received specific training, prompting calls for basic AI literacy from educators such as UOC’s Robert Clarisó.
• Workplace adoption is broad—Great Place To Work says 78% of firms use AI, GitHub estimates 97% of developers have tried assistants and 84% plan regular use—and local analyses report pay premiums of up to 28% for workers who apply AI strategically.
• Cultural and market responses are sharpening, from a Jeu de Paume show examining AI’s ethical and environmental stakes to brands spotlighting human craft and behind‑the‑scenes work at Starbucks, Lego, Nike, Hermès and Louis Vuitton.