Overview
- Morgan Stanley reports AI-generated music reached 36% of U.S. listeners in 2025, with 50–60% of those aged 18–44 listening 2.5–3 hours per week.
- Consumption skews to short‑video platforms, with TikTok and YouTube cited as the primary sources rather than traditional streaming apps.
- Analysts expect Spotify to use AI for its planned “Personalization 2.0” push, while Warner Music’s cooperation with Suno signals moves to monetize AI tracks.
- Listener recognition remains unreliable, as an Ipsos survey in November 2025 found 97% of participants misidentified AI-generated songs.
- Musicians describe fast, low-cost AI tools as empowering for amateurs yet potentially threatening to professional work, with concerns about catalog flooding and the value of human performance.