AI Innovations and Investments Dominate Cannes Lions 2024

From AI-driven ad campaigns to major financial commitments, this year's festival showcased the growing integration of AI in creativity and marketing.

TikTok introduced AI-powered tools for customizable digital avatars and language dubbing features.
Meta launched a generative AI chatbot for Messenger, leveraging its Llama 3 model for customer queries.
Havas announced a $400 million investment in AI, focusing on a cookieless media planning solution.
Pedigree's AI-centric 'Adoptable' campaign won the Outdoor Grand Prix, highlighting AI's creative potential.
Publicis Groupe launched BSBot, an app to translate AI jargon into understandable terms for clients.