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yesterday

AI Influencer Mia Zelu Faces Scrutiny Over Fabricated Wimbledon Photos

Hyperrealistic images that fooled thousands highlight growing concerns about transparency in AI-driven marketing.

Mia Zelu, an influencer-AI and a digital storyteller on Instagram.

Overview

  • On July 7, Mia Zelu shared an AI-generated carousel claiming to show her courtside at Wimbledon, disabled comments and received nearly 50,000 likes.
  • Her Instagram bio describes her as a “digital creator & influencer AI,” but the individual or team behind the persona remains anonymous.
  • The influencer’s follower count has grown to over 150,000 since her March debut, reflecting rapid audience engagement with virtual personas.
  • Observers warn that advances in image-generation tools are blurring the line between real and synthetic influencers, complicating user trust.
  • Marketing firms such as Barcelona-based The Clueless are capitalizing on AI-driven characters to engage audiences and monetize social media campaigns.