Overview
- Outfront confirmed more than 11,000 placements across stations and trains, and the MTA said it is replacing vandalized posters as a routine practice.
- The stark white posters were designed to invite reactions, and an online gallery has cataloged dozens of defaced ads with anti‑AI messages.
- Founder Avi Schiffman declined to speak with passersby at a Manhattan station, telling Gothamist he was "tired of talking to New Yorkers."
- Schiffman said the device encrypts user data, the company cannot access recordings, there are no subscription fees, and roughly 400 units ship each week.
- Schiffman has embraced the backlash in media appearances, posing in front of defaced ads and describing the negative reactions as part of the intended conversation.