AI Features Becoming Key Factor in Smartphone Purchases, Study Finds

A Bitkom survey reveals growing consumer preference for AI-enabled tools in smartphones, even as device usage lifespans increase.

A Bitkom survey shows 54% of German consumers prioritize AI features when selecting a new smartphone.
Popular AI tools include voice assistants like Siri, chatbots like ChatGPT, photo-editing tools, and image-based search features.
72% of respondents already use at least one AI function, with voice assistants being the most common at 58%.
Consumers are keeping their smartphones longer, with the average device age now 24 months, up from 17.5 months in 2024.
Improved durability, better materials, and longer software support are driving the trend of extended smartphone use.