AI-Driven Laptops Struggle to Gain Traction Despite Growing Market Share

Microsoft’s Copilot PCs and Qualcomm’s Snapdragon X Elite chips face slow adoption as Intel and AMD dominate AI PC sales.

Laptops equipped with AI-capable processors accounted for 53% of total shipments in Q3 2024, but only 10% met the performance standards for Microsoft’s Copilot PCs.
Qualcomm's Snapdragon X Elite chips captured just 0.8% of the market with 720,000 units sold, significantly lagging behind Intel and AMD offerings.
Microsoft’s Copilot PCs, launched in May 2024, have yet to convince users of the value of on-device AI capabilities, with many buyers upgrading for reasons unrelated to AI features.
Qualcomm plans to introduce more affordable Snapdragon X-powered laptops in 2025 to improve accessibility and compete in the entry-level market.
The upcoming end of Windows 10 support in October 2025 could drive interest in AI-enabled PCs as users seek future-proof devices.