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AI-Driven 'Hi Mum' Scam Intensifies in UK, Prompting Renewed Fraud Warnings

Scammers are now using AI-generated voice notes to impersonate family members, targeting parents with urgent money requests via WhatsApp and SMS.

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Overview

  • Fraudsters initiate contact with messages like 'hi mum' or 'hi dad,' pretending to be children in need of financial help.
  • The scam often involves claims of a lost or broken phone and urgent requests for money transfers to unrecognized accounts.
  • Action Fraud has reported total losses of £226,744 in the UK from 2023 to 2025 due to these smishing scams.
  • Recent developments show scammers leveraging AI voice impersonation technology to make their requests more convincing.
  • Experts urge recipients to verify such requests through independent calls, use prearranged code words, and report suspicious activity immediately to their bank.