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AI Demand Upends Memory Market as Suppliers Lock Up 2026 Output and Raise Prices

Suppliers are prioritizing HBM plus server DRAM, leaving consumer channels tight until new fabs add capacity in 2027–2028.

Overview

  • Micron, SK Hynix, and Samsung have allocated essentially all 2026 production to datacenter and AI customers, sharply reducing consumer availability.
  • Samsung’s early Q4 2025 guidance points to profits nearly tripling year over year, a signal investors link to tight supply and higher memory pricing.
  • DRAM vendors are rejecting multi‑year agreements in favor of quarterly contracts with steep price hikes, commonly in the 50–70% range for early 2026.
  • Micron defended winding down its Crucial consumer brand and warned meaningful supply relief may not arrive before 2027–2028, with near‑term inventory effectively sold out.
  • Packaging and testing providers including Powertech, Walton, and ChipMOS have raised fees by up to 30%, as buyers such as Apple and PC makers face rising BoMs, tougher negotiations, and configuration cuts that threaten 2026 shipments.