AI Deepfakes of TV Doctors Exploit Trust to Promote Health Scams

Digital likenesses of UK doctors Michael Mosley, Hilary Jones, and others are being used in fraudulent videos to sell bogus medical products on social media.

The British Medical Journal uncovered numerous deepfake videos of popular UK doctors endorsing fake health products.
Deepfake technology uses AI to create convincing digital replicas, making it hard for viewers to distinguish real from fake.
Social media platforms like Facebook and Instagram are investigating these misleading videos but struggle with enforcement.
Experts note a significant rise in deepfake fraud due to the accessibility of AI tools for voice and image cloning.
Victims, including Dr. Jones, employ specialists to find and report these videos, yet new ones constantly emerge.