Overview

• Influencer Molly Mae publicly warned July 21–22 that a viral TikTok deepfake falsely showed her endorsing Arabiyat Prestige Nyla perfume.
• The scam repurposed original vlog footage from four years ago and overlaid AI-generated voice cloning to mimic her praise.
• A similar deepfake ad featuring Rihanna has also circulated, highlighting the brand’s expanding use of celebrity impersonations.
• Several buyers say they paid for the perfume but never received it, reporting financial losses and undelivered products.
• Experts caution that widely available AI voice and video cloning tools are enabling a rise in celebrity deepfake fraud without robust regulation.