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AI Consumption Moves Into Retail as ChatGPT Reports 1.2 Billion Weekly Users

The growth is pushing tokenized model compute into mainstream e‑commerce, stressing chip supply and prompting firms to rein in AI spending.

Overview

  • OpenAI says ChatGPT now has about 1.2 billion weekly active users and that search‑style queries on the service are roughly 20% of Google’s volume, while the company has released Images 2.6, which adds native GIF creation and faster image generation.
  • E‑commerce and livestream channels have begun selling model compute as consumer goods: a major Chinese livestreamer sold about 100,000 monthly membership cards that companies equated to roughly 2 trillion Tokens in a half‑hour promotion, and multiple platforms now list Token recharge storefronts.
  • Enterprises are responding to rising per‑request AI costs by consolidating products and tightening budgets: ByteDance paused new sales of its Coze enterprise version for a product consolidation and Bloomberg reports Apple has cut some internal daily AI spending caps for engineers.
  • OpenAI showcased GPT‑6 Astra helping end‑to‑end hardware and automotive design in a company blog and announced research work with Mazda, and reporting from The Information says new Astra/Sol/Cyber models may be released imminently, a claim that remains unconfirmed by OpenAI.
  • Rising model use is feeding demand upstream: DRAM and speciality‑foundry suppliers report stronger sales and profit swings tied to AI infrastructure, a trend that will drive more chip capacity investment and shape enterprise cost and product decisions in the months ahead.